Tory Burch is one of the best-known lifestyle brands in America. My knowledge of the woman Tory Burch was that she was a picture-perfect blonde New York socialite who did not go to fashion school and who capitalized on her contacts to launch a line of clothing and accessories in 2004. There you go — another pretty rich girl who had it easy, or so it seemed.
After her nasty divorce from her wealthy husband, Christopher Burch, it was rumored that her company might not make it subsequently.
Not only did Tory Burch’s company survive, the brand has become a household name. This year Forbes listed her as the 79th most powerful woman in the world.
Now she is out with her first book, “Tory Burch in Color,” a gorgeous coffee table style volume. Since I am in the fashion industry and Tory Burch products are best sellers at Tres Mariposas, I purchased the book as soon as it was available.
I was beyond pleasantly surprised in several ways. First I learned enough about Tory Burch, the person to find out that she’s much more than a pretty face with money. Through the book I discovered that her taste and aesthetic talents are highly developed and honed. She is humble, gutsy, charming and very family-oriented. She has a serious work ethic that, along with a powerful vision for her brand, has contributed to her becoming an amazing businesswoman. Her collections are inspired by art, music, travel, interiors and her own stylish parents.
Second, I can’t say that I’ve run across very many coffee table books that I fervently liked. They are always pretty, but flipping through a few pages is generally enough for me. I found “Tory Burch in Color” to be different.
As you may know, the Tory Burch brand is known for eclectic details, prints, and color – gorgeous color. Her book is actually organized in chapters by color, with each color brought to life through images and information about her travels, her approaches to entertaining, works of art, and even advice of business leaders.
I enjoyed the section on work-life balance (in the purple chapter) with down-to-earth interviews with people such as Hilary Rodham Clinton, Carolina Herrera, and Arianna Huffington. I loved Tory’s drink recipes, such as the Screwdriver in the orange chapter and the Southside in the green chapter. At the end of the book is an interview with Dr. Samantha Boardman on the science of color.
I have always thought that much of Tory Burch’s success comes from the way her products connect with today’s American women: her designs balance tradition and heritage with fresh modernity. Tory is so in sync with the psyche of American women that her products resonate with a broad cross-section of customers.
She began the company seeking to create a culture that reflected her parents, and their values of kindness, integrity, humor and a sense of pride. The company’s signature Reva ballet flat was named after Tory’s mother. Tory writes, “Reva is my mother, the most effortlessly stylish woman I know and my greatest source of inspiration.”
Social responsibility is also important to Tory Burch. In 2009, the Tory Burch Foundation was formed to support the economic empowerment of American women entrepreneurs and their families. Through loans, mentorship, and entrepreneurial education, the foundation invests in the success and sustainability of women-owned small businesses. One hundred percent of the gross proceeds received by Tory Burch LLC from the sale of the book will go toward the foundation.
I encourage you to support the foundation and give yourself a treat by buying the book. Or you can stop by Tres Mariposas and peruse it there. I think you will find it a gorgeous addition to your library – or coffee table!