Last week while in San Diego, I dined at the California chic JRDN restaurant at the Tower 23 Hotel on Pacific Beach. It was Saturday night and the gorgeous fashionistas were out in styles worthy of the runway. And they were all wearing mile-high platform shoes.
I was immediately reminded of the fashion industry’s recent efforts to roll out a new shoe trend – a trend that has absolutely flopped!
For the last year or two fashion magazines, trend prognosticators, and the shoe industry have touted fashion’s new pointy-toed, single sole shoes. This was the way of the future, the only way, they said. Anything else was out!
A shoe like this spiked heel with rivets is transformative. It can completely transform a reserved, usually conservatively dressed lady of average height into a tall, stunning woman brimming with feminine power. Wow! You just can’t imagine what these shoes can do for you.
And guess what? Some women have been elated and moved into the new pointed single-sole styles right away. They are fine with going back to the shoes of the past made new again. They want a shoe that looks elegant while carrying that sexy va-va-voom impact.
Guess what else? A whole bunch of other women did not want to negotiate those spiked heels again and push their toes into a point. They spoke with their pocket books and just said no.
The last few years of shoe trends have spoiled women and they want to stay spoiled. Women have had platform and wedge shoes with thick soles, which give the benefit of extra height, without the discomfort of a drastic incline that feels like you’re standing on your tippy toes.
Last month when we were in New York, we saw the new shoe collections at Tory Burch and Stuart Weitzman. At each showroom I said, “Wow, the last few markets you have shown a lot of pointy shoes, but I’m seeing mostly wedges and platforms for next season. What happened to the big push toward pointy?” I didn’t get a straight answer.
It wasn’t a topic they didn’t want to talk about. Hmm…avoiding my question. No one wanted to admit that the shoe industry pushed a new style, but many, many women weren’t having it.
What were shoe designers thinking? For one, they know that what makes fashion’s heart beat is change. Trends typically move to something that hasn’t been around in a while, and it’s called new. Fashion runs in cycles. After all, how can the shoe industry possibly sell more and more shoes each business quarter if the same old styles stay “in?” Women want what’s new, not the same old thing. We get that.
However, women still benefit this season because they can make their own choices. Enjoy two upcoming options in stores: platform wedges or sexy pointy toe shoes!