To stay ahead in the retail industry, owners of all kinds of stores work to keep up with the latest new products in their field. No matter what you’re selling, you need to stay apprised of trends in your niche – and be ready to tell your customers about them.
In the world of fashion, new trends are what inspire us and keep our jobs fun. We are always curious about what’s coming down the pipeline from Parisian runway to Dallas showrooms, from visionary couture to reasonably priced ready-to-wear.
It’s not enough to just name a trend to a customer; we retailers need to understand that trend and know how a new trend can make a customer look great. I can’t speak for retailers in other industries, but in the fashion world, we often watch presentations by designers who talk about new trends and then share it among ourselves in the store.
Last week, two of our younger “fashionistas” held a fall trend presentation for the staff and it was excellent. We’d love to share their fall 2014 recommendations with you.
Fall 2014 Trends List
Chunky Knits: Fall’s favorite sweater can be dressed up or down. Heavy knits paired with J Brand skinny jeans and booties are an effortless yet chic way to wear this trend. For the more fashion forward: pair your chunky knit sweaters with dressier pieces like pencil skirts and kitten heels.
Shades of Grey: Grey is the new neutral. Worn monochromatic or paired with blush, black, or white separates, grey is becoming a staple in contemporary style. This fall we’re seeing everything in grey: handbags, shoes, tops, and, of course, denim. Grey is a color storm that should not be taken lightly.
The New Pant: The choice for fall pants styles all depend on the consumer. Thanks to the vast difference between our trendy jogger pants and the classic skinny, your pant game can go either way. The main focus on the pant trend is to keep in mind proportion and body type.
Fringe: The one word that describes this trend is IMPACT. From bags to cardigans, fringe is the overstated accessory that every it-girl has her hand in. Depending on your level of comfort in the trend, it can be as subtle as a fringed cardigan or as dramatic as a cropped fringe vest or fringed cross-body bag.
Shoulder Bags: Shoulder bags used to be classified as ladylike quilted bags. This season the shoulder bag is also offered with tomboy qualities. Spacious and easy to tug around, the shoulder bag is giving the backpack a run for its money.
Statement Earrings: While certainly dramatic, these decadent baubles are also festive and elegant. Statement earrings offer a modern way to energize just about any look imaginable. For the more fashion-forward, an ear cuff is the way to go.
Chunky Heels/Booties: Fall’s favorite shoe offers major elevation along with a reassuring sense of stability. Rag and Bone booties return season after season and project that sort of off-duty cool that iconic fashion models carry off so well – and yet are as comfortable as flats. More looks here: