Trips to market in New York City are fun, exciting and adventurous. They also bring long and demanding days. Our research starts well before we step foot into a showroom.
It is my job to fill Tres Mariposas with a carefully curated assortment of trend-right, cutting-edge fashion that also fits the desires of El Paso women. But I most certainly cannot do that alone.
While giant chain stores and high-end department stores have their own buying offices, researchers and trend forecasters, small independent retailers rely on expert consultants to be on the ground for us in New York and other major cities.
For Tres Mariposas, we rely on a savvy observer of fashion and style, Gregor Simmons, and her team in New York to do the advance work and stay ahead of the curve.
Her mission is to keep a pulse on what trends and designers are performing well in the industry, forecast that forward, and tailor those findings into individual recommendations for specialty stores.
Independent buying consultants must keep an eye on the wider fashion landscape. They must be dogged in their persistence to source and search new resources. They also must have a natural instinct and talent for the aesthetics, cycles and trends of fashion.
Gregor is well known in the industry. She is regularly invited to present trend seminars to buyers at Dallas and Atlanta markets. Fortunately, Gregor is bringing her savvy to El Paso with a trend presentation this Tuesday.
Our El Paso Inc. family of readers is invited to a “lite bites” brunch and trend presentation at 11:45 a.m. Tuesday, Oct. 20. To attend, all that you need to do is RSVP before 2 p.m., Monday, Oct. 19, by emailing me at firstname.lastname@example.org.
Here’s a hint of trends to be covered in Gregor’s always-dynamic style presentation:
• Major trend lifestyle categories of rocker, pro sport, boudoir and folkloric.
• Colors of the season: stormy greys, yummy taupes and caramels, and rich wines.
• Details and textures: destroyed denim, laser cut-outs, feathers, lace and illusion fabrics.
• Silhouettes with a modern edge: long duster sweaters, two-fers, oversized chunky sweaters.
Sounds like we’re in for a fun learning experience!