Shopping for Christmas
Tory Burch slippers
Does the average man love going through racks of women’s clothes to find just the right thing for the special woman in his life? Hardly.
I find that most don’t want to take time to shop for their own clothing. “Men would rather give blood than shop,” according to one pundit.
Around this time of the year, this is a major problem. Years of experience consulting with men have taught me that every man wants to give a gift that delights his lady, but most men absolutely dread the gift-buying process.
However, before a guy goes into procrastination and avoidance mode, he needs to know that most women just want to know that their man actually took time out of his routine to go to a store and think about her.
What she really hopes for is a gift that says he loves her, he understands her and he knows her.
Sometimes men need help translating what they know into a great present and that’s how a good sales assistant or friend can be of service.
If the gift is on trend, all the better. That helps her feel like she is both loved and fashionable!
Each holiday season, as a guide to help our men customers, I watch what women pick out for gifts to their daughters, mothers, sisters and friends – and for themselves!
Some of this year’s most popular fashion gifts are cashmere sweaters in contemporary styles; fur vests and scarves; and today’s new mid-size handbags by Valentino, Michael Kors or Marc Jacobs.
We’ve also seen women picking out jewelry from a wide variety of designers, like Ippolita and Jude Frances. Furry slippers from designer Tory Burch are also popular because women love both comfort and luxury.
Making shopping fun
Okay, so most men don’t like to shop – and we wondered how we could help. So a few years ago, my women’s boutique, Tres Mariposas, came up with a plan to make shopping fun and ease their gift-giving dilemma. It’s called “Men’s Night Out” and it’s Monday, Dec. 10.
Starting at 6 p.m., we put up huge flat-screen TVs for Monday Night Football, which, by the way, will be a good game between Houston and New England. We bring in some of El Paso Country Club’s favorite bartenders to make our guests feel at home. And we’ll have Asher Wildman, KVIA Channel 7 sportscaster, as the event’s energetic emcee.
We are thrilled that Men’s Night Out has become a community-supported endeavor. We’ll have a miniature golf green set up to raise funds for the First Tee, El Paso golfer Kristi Albers’s non-profit that promotes life skills for youth. Men chip in for a good cause while they compete in a friendly chipping contest.
Hors d’oeuvres will include Dr. Tom Alost’s famous Salmon Cheesecake, which is a gourmet wonder, as well as generous donations of creative pizzas, delicious Mexican food and savory sliders from El Paso restaurants.
Door prizes will be given away throughout the evening. The men will go home with a party favor of “adult eggnog” donated in part by Gene Carrejo of Price’s Creameries.
Shopping can’t get any less painless. To make it even easier on their men, many women come in ahead of time to fill out special wish lists and leave them with our staff.
Their guys can be 100 percent sure to know their ladies will get gifts they will love.
This special Tres Mariposas tradition is a win-win situation. The men will have fun Monday and the women will have fun opening their gifts later!