This coming week brings a special business milestone for me: a new store within our store. Any small-business owner – or large business owner, for that matter – can relate when I say it’s both exciting and a little un-nerving when you dream of something new and you watch it come to fruition.
To back up, earlier this year, after a lot of thought, I decided to move forward with a business expansion opportunity: a fine jewelry boutique. It was a natural progression for our mission to dress women on the Border in style from head to toe.
Tres Mariposas has been under construction much of this summer to build this new boutique within our store’s footprint and it’s finally coming together. We’ve torn up our store and are putting in designer display areas to create an amazing fine jewelry environment for customers. We’ve debated about perfect lighting, about interesting wall textures, about just-right pieces to go in the cases.
However, as I write this, I confess I am a tad nervous about whether everything will be finished in time for our grand opening this Wednesday! But hey, if you don’t plan a party or special event, you’ll never get finished, right?
The building project is only a part of the picture, though. The key components: people and product. My to-do list is long, but I can check these off with pleasure:
- We hired Carmen and Flori, two fabulous associates with serious fine jewelry expertise and experience. They have integrated seamlessly into our retail environment that emphasizes teamwork.
- We went to the world’s largest jewelry market/show in Las Vegas in June, and carefully selected top designers to carry. In every industry with designer lines, you can’t just pick what you want and buy it. The vendor decides if you are “worthy enough to carry their product.” You see all kinds of jockeying for different designers in the prestige jewelry world. We are thrilled to be launching with some really gorgeous jewelry from Ivanka Trump, Yvel, Carrera & Carrera, and Cassis, in addition to best-selling lines from Ippolita, Jude Frances, and others that we already carry.
Needless to say I have robbed my “Retirement Piggy Bank” to invest dollars in personnel, boutique build-out and expensive inventory, but I’ve never been one to stick to the status quo when an exciting new opportunity presents itself.
We’re in the countdown now. We’ve got jewelry trunk shows for four days and lots of festivities from September 11 -14. Drop in and see what it can look like when you dream of new changes – and your dreams come true!