New Tory Burch book celebrates color and style

Tory Burch

Tory Burch is one of the best-known lifestyle brands in America. My knowledge of the woman Tory Burch was that she was a picture-perfect blonde New York socialite who did not go to fashion school and who capitalized on her contacts to launch a line of clothing and accessories in 2004. There you go — another pretty rich girl who had it easy, or so it seemed.

After her nasty divorce from her wealthy husband, Christopher Burch, it was rumored that her company might not make it subsequently.

Not only did Tory Burch’s company survive, the brand has become a household name. This year Forbes listed her as the 79th most powerful woman in the world.

Now she is out with her first book, “Tory Burch in Color,” a gorgeous coffee table style volume. Since I am in the fashion industry and Tory Burch products are best sellers at Tres Mariposas, I purchased the book as soon as it was available.Tory Burch In Color book photo

I was beyond pleasantly surprised in several ways. First I learned enough about Tory Burch, the person to find out that she’s much more than a pretty face with money. Through the book I discovered that her taste and aesthetic talents are highly developed and honed. She is humble, gutsy, charming and very family-oriented. She has a serious work ethic that, along with a powerful vision for her brand, has contributed to her becoming an amazing businesswoman. Her collections are inspired by art, music, travel, interiors and her own stylish parents.

Second, I can’t say that I’ve run across very many coffee table books that I fervently liked. They are always pretty, but flipping through a few pages is generally enough for me. I found “Tory Burch in Color” to be different.

As you may know, the Tory Burch brand is known for eclectic details, prints, and color – gorgeous color. Her book is actually organized in chapters by color, with each color brought to life through images and information about her travels, her approaches to entertaining, works of art, and even advice of business leaders.

I enjoyed the section on work-life balance (in the purple chapter) with down-to-earth interviews with people such as Hilary Rodham Clinton, Carolina Herrera, and Arianna Huffington. I loved Tory’s drink recipes, such as the Screwdriver in the orange chapter and the Southside in the green chapter. At the end of the book is an interview with Dr. Samantha Boardman on the science of color.

I have always thought that much of Tory Burch’s success comes from the way her products connect with today’s American women: her designs balance tradition and heritage with fresh modernity. Tory is so in sync with the psyche of American women that her products resonate with a broad cross-section of customers.

She began the company seeking to create a culture that reflected her parents, and their values of kindness, integrity, humor and a sense of pride. The company’s signature Reva ballet flat was named after Tory’s mother. Tory writes, “Reva is my mother, the most effortlessly stylish woman I know and my greatest source of inspiration.”

Social responsibility is also important to Tory Burch. In 2009, the Tory Burch Foundation was formed to support the economic empowerment of American women entrepreneurs and their families. Through loans, mentorship, and entrepreneurial education, the foundation invests in the success and sustainability of women-owned small businesses. One hundred percent of the gross proceeds received by Tory Burch LLC from the sale of the book will go toward the foundation.

I encourage you to support the foundation and give yourself a treat by buying the book. Or you can stop by Tres Mariposas and peruse it there. I think you will find it a gorgeous addition to your library – or coffee table!

 

 

 

 

 

 

Inside scoop: Trends to watch this fall

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To stay ahead in the retail industry, owners of all kinds of stores work to keep up with the latest new products in their field. No matter what you’re selling, you need to stay apprised of trends in your niche – and be ready to tell your customers about them.

In the world of fashion, new trends are what inspire us and keep our jobs fun. We are always curious about what’s coming down the pipeline from Parisian runway to Dallas showrooms, from visionary couture to reasonably priced ready-to-wear.

It’s not enough to just name a trend to a customer; we retailers need to understand that trend and know how a new trend can make a customer look great. I can’t speak for retailers in other industries, but in the fashion world, we often watch presentations by designers who talk about new trends and then share it among ourselves in the store. 

Last week, two of our younger “fashionistas” held a fall trend presentation for the staff and it was excellent. We’d love to share their fall 2014 recommendations with you.

Fall 2014 Trends List

Chunky Knits: Fall’s favorite sweater can be dressed up or down. Heavy knits paired with J Brand skinny jeans and booties are an effortless yet chic way to wear this trend. For the more fashion forward: pair your chunky knit sweaters with dressier pieces like pencil skirts and kitten heels.   

Shades of Grey: Grey is the new neutral. Worn monochromatic or paired with blush, black, or white separates, grey is becoming a staple in contemporary style. This fall we’re seeing everything in grey: handbags, shoes, tops, and, of course, denim. Grey is a color storm that should not be taken lightly. Fall Trend Inspiration Board

The New Pant: The choice for fall pants styles all depend on the consumer. Thanks to the vast difference between our trendy jogger pants and the classic skinny, your pant game can go either way. The main focus on the pant trend is to keep in mind proportion and body type.

Fringe: The one word that describes this trend is IMPACT. From bags to cardigans, fringe is the overstated accessory that every it-girl has her hand in. Depending on your level of comfort in the trend, it can be as subtle as a fringed cardigan or as dramatic as a cropped fringe vest or fringed cross-body bag. Fall Trend Gray/Knits

Shoulder Bags: Shoulder bags used to be classified as ladylike quilted bags. This season the shoulder bag is also offered with tomboy qualities. Spacious and easy to tug around, the shoulder bag is giving the backpack a run for its money.Fall Trend Grey, Texture, Shoulder Bag

Stacked Rings: The trick is to create your own unique look. Mixing metals and pairing gold, silver, and rose gold together can be gorgeous and so distinctive. The one rule is balance. Be creative!Fall Trend Stacked Rings

Statement Earrings: While certainly dramatic, these decadent baubles are also festive and elegant. Statement earrings offer a modern way to energize just about any look imaginable. For the more fashion-forward, an ear cuff is the way to go.

Fall Trend Statement Earrings

Chunky Heels/Booties: Fall’s favorite shoe offers major elevation along with a reassuring sense of stability. Rag and Bone booties return season after season and project that sort of off-duty cool that iconic fashion models carry off so well – and yet are as comfortable as flats.  Fall Trend Stacked HeelMore looks here:

 

 

 

 

FEMAP Gala Brings Evening Gown Glamour

FEMAPThe Friends of FEMAP (Federación Mexicana de Asociaciones Privadas) Annual Gala is one of the most successful El Paso social events due to passionate support on both sides of the border.  This year’s gala will be September 26 at the El Paso Convention Center.  I can’t wait to see how the amazing volunteers turn the Convention Center into a Brazillian Carnival Extravaganza.  It promises to be a color explosion.

FEMAP has an amazing track record in its mission to raise the quality of life among people living in poverty.  Over the years, the group has raised funds to develop and run many life-saving services in Juarez, including two full-service inpatient hospitals and a nursing school. They have implemented numerous community-based programs to promote health, children and adolescent’s emotional and physical development, and economic growth through a micro-finance program. 

I have always marveled at FEMAP’s gritty determination to serve.  Adolpho Telles, president of the FEMAP Foundation board, describes his first visit six years ago to the neonatal intensive care unit and seeing blanket-covered wooden fruit boxes with lights to keep babies warm because the unit’s equipment couldn’t keep up with the number of patients.

In addition to its annual fundraising efforts, FEMAP leaders are conducting a capital campaign to raise $15 million to add hospital rooms and help build a new facility for the School of Nursing in Juarez. Generous and compassionate people in El Paso and Juarez have continued to donate money and services to keep up.

Last week, Tres Mariposas hosted a Pre-FEMAP Gala cocktails and dress viewing party and donated 15 percent of sales to FEMAP’S capital campaign.  It was fun to witness the energy, excitement, and merriment of FEMAP supporters. We had quite a lively time: ladies having so much fun trying on special dresses and best friends goading each other on to experiment with new styles.

Some women went for some of this year’s special occasion trends, such as fabulous laces, ruffle backs, exposed zippers, illusion sides or back. Emerald green is a hot color this year and some of our ladies looked fabulous in today’s neutral lighter colors. Other women were drop-dead gorgeous in red. It was interesting that I heard several women say they just really feel the most comfortable in black – and they looked great, too.

By the way, no need to drive home after dancing all night at the FEMAP Gala. The Double Tree Hotel nearby the Convention Center is offering a special rate so you can stay the night.

9th Annual Friends of FEMAP International Gala

Friday, September 26, 2014, 7:00 p.m.

El Paso Convention Center

$150 per person
$1,750 table for ten

915.544.4151

Portions of the ticket cost are tax deductible

www.femap.org

CLICK TO SEE THE GOWNS!

 

 

And They Just Said No: A Look At Trends In Shoes

Untitled-2Last week while in San Diego, I dined at the California chic JRDN restaurant at the Tower 23 Hotel on Pacific Beach. It was Saturday night and the gorgeous fashionistas were out in styles worthy of the runway.  And they were all wearing mile-high platform shoes.

I was immediately reminded of the fashion industry’s recent efforts to roll out a new shoe trend – a trend that has absolutely flopped!

For the last year or two fashion magazines, trend prognosticators, and the shoe industry have touted fashion’s new pointy-toed, single sole shoes. This was the way of the future, the only way, they said. Anything else was out!

Granted, these single-sole towering heels with pointed toes are more feminine that the heavier platforms. Tell me this shoe isn’t down right sexy:single sole

A shoe like this spiked heel with rivets is transformative. It can completely transform a reserved, usually conservatively dressed lady of average height into a tall, stunning woman brimming with feminine power.  Wow!  You just can’t imagine what these shoes can do for you.

And guess what?  Some women have been elated and moved into the new pointed single-sole styles right away. They are fine with going back to the shoes of the past made new again. They want a shoe  that looks elegant while carrying that sexy va-va-voom impact.

Guess what else?  A whole bunch of other women did not want to negotiate those spiked heels again and push their toes into a point.  They spoke with their pocket books and just said no.

The last few years of shoe trends have spoiled women and they want to stay spoiled.  Women have had platform and wedge shoes with thick soles, which give the benefit of extra height, without the discomfort of a drastic incline that feels like you’re standing on your tippy toes.

Last month when we were in New York, we saw the new shoe collections at Tory Burch and Stuart Weitzman. At each showroom I said, “Wow, the last few markets you have shown a lot of pointy shoes, but I’m seeing mostly wedges and platforms for next season. What happened to the big push toward pointy?” I didn’t get a straight answer. platform

It wasn’t a topic they didn’t want to talk about.  Hmm…avoiding my question.  No one wanted to admit that the shoe industry pushed a new style, but many, many women weren’t having it.

What were shoe designers thinking? For one, they know that what makes fashion’s heart beat is change.  Trends typically move to something that hasn’t been around in a while, and it’s called new. Fashion runs in cycles. After all, how can the shoe industry possibly sell more and more shoes each business quarter if the same old styles stay “in?” Women want what’s new, not the same old thing. We get that. 

But in this case, the shoe designers underestimated the popularity of the more comfortable platform, which looks like it could be with us for a while. Heeled platform

However, women still benefit this season because they can make their own choices. Enjoy two upcoming options in stores: platform wedges or sexy pointy toe shoes!

One necklace to take you from ordinary to outstanding

deepa gurnani 3Women love, love, love necklaces. For many centuries women have loved wearing necklaces and the 21st century is no different.

Look at all the necklaces in your jewelry box. If you’re curious, you can categorize them by the traditional lengths: the chokers (16 inches long), the “princess necklaces” (18 to 20 inches long), the “matinee necklaces” (22 to 23 inches long), and, of course, the “opera necklaces” (30 to 35 inches long).lulu frost 1Now look to see if you have any of this spring’s hottest necklaces – the “bib necklace.” It’s a funny label, but it gets its name because it sits higher on your neck and it can have the shape of a baby’s bib. It’s close to your neck, but can have added rows of beads down the front or other jewels cascading down from the neck. 

Bib necklaces are often ornately jeweled and a bit over the top.  It’s that over-the-top quality that makes it a perfect accessory for otherwise simple, clean outfits. This season, it’s the accessory that takes an ordinary outfit to an outstanding look.

Bib necklace 2 To create a fascinating and fun outfit, you only need pants, a simple top, and an amazing bib necklace.

If a statement necklace like this feels a little intimidating at first, get out of your comfort zone by first wearing a bib necklace with a black t-shirt. As you get more confident, wear a bib necklace with bright colors and try it with a crazy printed maxi dress. Then wear one on bare skin such as with an evening dress for ultimate impact. It’s wonderful how these necklaces can flatter your face and your figure.deepa gurnani 2Pair your bib necklace with simple earrings if you are the understated type.  Mix it with elaborate earrings if you want a more gypsy-glam look. However you wear it or whatever you wear it with, enjoy this spring’s hottest trend!

Ivanka Trump: Bring it on!

 

One of the most wonderful parts of getting to know more about some of today’s top new jewelry designers is that so many of them have such interesting stories as they struggled to succeed and build their businesses. One of the most interesting jewelry designers of our time has to be a woman who doesn’t need to work:  that is Ivanka Trump, daughter of billionaire Donald Trump.

 

Ivanka Trump

Ivanka Trump

 

 

 

She’s a fascinating young woman, born with more than the usual advantages and/or burdens.  While most of us think of being super-rich, beautiful, 5’11” and blonde as an advantage, it could be that living life in a fishbowl, having a famous dad that many people don’t even like, and facing immense preconceptions anytime you meet someone could be a burden.

Somehow this child of privilege avoided the pitfalls of drug abuse, reckless partying and other destructive self-indulgences that many in her situation fall prey to. Instead become a successful woman in her own right.

I have followed Ivanka more closely since Tres Mariposas expanded our fine jewelry business last year. She graduated summa cum laude from the Wharton School of Business at the University of Pennsylvania. At only 32, this former runway and print model is a writer, mother of two adorable young children, and executive vice president of development and acquisitions at The Trump Organization.

Her life took a different direction in 2007 when she founded her own line of fine jewelry in 2007 and opened her first flagship retail store on Madison Avenue.

Far from being a plaything of the idle rich, her line is exquisite, saleable fine jewelry that appeals to confident American women. As our jewelry business has grown, we had the opportunity to choose among the best and the finest fine jewelry lines consistent with our focus on fashion and quality, and Ivanka Trump Jewelry fit our criteria.

Much of Trump’s jewelry line is inspired by her passion for travel, architecture and design.  One of her most popular collections at Tres Mariposas has been the “Metropolis Collection.”   This line of 18kt yellow gold and diamond jewelry was inspired by 1920s Art Deco architecture in Ivanka’s favorite metropolis, New York.

 So how does she pull all of this off?  I got a glimpse of what drives her from her book, “The Trump Card:  Playing to Win in Work and Life,” published in 2009. As with most people, when they describe what influences shaped them, it was family expectations. “In the Trump household, it was never just about meeting the expectations of others,” she wrote.  “It was about exceeding them. It was about surprising people.”

For instance, she describes being incredibly apprehensive before a board meeting, knowing she would be in the company of middle-aged men who saw her as young and inexperienced.  As she became accustomed to being underestimated, she made it an advantage. 

Now, when asked about not being taken seriously because of her family name and her beauty, she responds as she did in a Forbes.com interview, “Bring it on.”

In the same interview she shared her top three style tips for women at work:  context, modesty and femininity.  “If you work in a law firm, you can’t wear the same thing you would wear if you worked at an ad agency,” she said. “Understand what is appropriate for your industry and in terms of how much skin is being shown.” 

She went on to say how much her own style of dressing has changed at work. “My office style has changed pretty drastically, and a lot of it became being comfortable with expressing femininity in a way that, when I was younger, I was nervous about,” she added. “I was almost afraid to be feminine on the job, which in retrospect was probably a mistake. I wear pink to the office now, whereas when I was 22, I was nervous to wear anything other than a black pinstripe suit.”

I’m guessing that whatever she wears these days, she makes it all look better when she adds her beautiful jewelry! Ivanka Trump Metropolis Collectioin

Not for the gym: Two athletic-inspired trends

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In previous columns this spring, we’ve talked about how mesh fabrics and perforated materials – two athletic-influenced trends – are adding great new texture to spring fashions.

Today, let’s see how athletic styles are influencing two of this year’s new silhouettes. It’s wonderful when new silhouettes enter the fashion scene. Well, mostly wonderful. It’s fresh and interesting, but most of us hesitate a bit before taking a risk on something new. That’s the way it will likely be with these new looks that are part of the trend toward athletic influences on fashion.

Pants with banded hems

One of these great new trends: loose pants ending in knit bands at the bottom of the legs. This style may be inspired by those fleece gym pants of old, but this is far from workout wear. These new pants are in luxurious silks, drapey charmeuse, or soft linens.

It’s funny – it seems like new silhouettes always start in black, then move to other solid colors and then prints. Watch this trend evolve in that way. Fashion is always about change. That’s what we love about it. We’ve been in a tight skinny pants trend for a few years. So this trend, of course, is looser, more fluid and relaxed.

At Tres Mariposas, the new banded-bottom pants are selling quite well to El Paso fashionistas. One question often asked is, “What kind of shoes do I wear with these new pants?” Good news is that either high or low heels work. Strappy high shoes will make the look sexier, more feminine, and dressier. Just as workable are flat sandals for a casual look.

Fashion sweatshirts

Ah…the comfort of a sweatshirt translated to cutting edge fashion. Hip lines like Rag and Bone, Helmet Lang, and 10 Crosby are all about sweatshirts for the cool and casual. And they aren’t like your old hoodies you wear for jogging. These styles still have the athletic sweatshirt’s comfortable raglan sleeves and round neck, but the comparison stops there.

The sweatshirt gym staple has been restyled and reinvented in rich fabrics like cashmere, silk, and lace. Many of these stylish tops even have leather trim details. Wear them with dressy banded-bottom pants, of course. But also with skinny pants, sleek skirts, or your most flattering jeans.

Give these new athletic-inspired silhouettes a chance – you might just fall in love with the comfort and the fresh new styles!

 

 

 

 

 

 

Clean your closet and donate to YWCA: A win-win

Closet-BlastIt’s that time of year again for the great seasonal closet switcheroo. If you still haven’t switched from your winter wardrobe to your spring and summer clothes, don’t delay. I like to think of the middle of March as your annual wardrobe-switching deadline, so make this your weekend to get to work.

We’ve already enjoyed some gorgeous summery spring days. The last thing you want to do on a bright warm morning is scrounge around tweedy jackets, cashmere sweaters, and leather pants as you look for something light to wear.

The drill is the same as every seasonal change. Sort through your winter clothes before you store them in your out-of-season closet or drawers or wherever you stash them until fall. Make four piles: items that need to be cleaned before storage, items ready to store, a very few transitional winter items that can stay in your closet for a little longer in case it gets chilly, and items that you are ready to give away.

This closet changeover may be a bit tedious, but it’s really therapeutic — and philanthropic! A friend once wished for a closet large enough to hold all of her clothes so she wouldn’t have to do seasonal changes. I disagree. While a gigantic closet sounds great in theory, I think it’s good to be forced to look at your wardrobe at least twice a year. It gets you in the mood for the new season and makes you confront the clothes you should get rid of.

As you consider what clothing to give away, just think about how you’re making space for new clothes that are on trend for this year!

It doesn’t matter if you are giving away something because it doesn’t fit, it’s no longer your taste, or you just can’t bring yourself to wear it one more time. You are entitled to your own rationale, which could be no reason at all – no one needs to justify or explain.

But I can give you one good reason to cull out what you’re not wearing any more, or rather 1300 reasons. The staff at Tres Mariposas is once again collecting women’s and children’s clothes for the YWCA’s acclaimed Sara McKnight Transitional Living Center, with a goal of 1300 items by April 16.

In addition, for every item donated up to 1,300 items, Tres Mariposas will contribute a dollar to go toward an urgent need the center staff has identified for the children living at the TLC: activity uniforms.

Think of all the great activities you might have enjoyed growing up – Camp Fire Girls or Girl Scouts, girls’ soccer or volleyball. Now think of the children who can’t take part in out-of-school activities, such as team sports or Boy Scouts, because they cannot afford the uniforms required for participation.

You can help Tres Mariposas raise $1,300 to purchase these activity uniforms for the children staying at the center. Together we can help children experiencing homelessness in our community have some fun after school!

Especially needed are almost new or gently used women’s clothing for job interviews and office work. However, think about what any woman might need, especially if she had to leave a bad domestic situation in the middle of the night without packing or if she has been homeless with little more than the clothes on her back.

The women who live temporarily at the center while they get back on their feet receive shelter, safety, job training, independent living skills, and help with child care. These women appreciate what all of us appreciate. They need skirts and slacks that fit, attractive tops and jackets, jewelry, watches, purses, and even nice pajamas.

This year, we’re also collecting children’s clothes. If you have kids or grandchildren, you know they outgrow their outfits long before their outfits wear out. It would be great if you can donate gently used boys’ or girls’ clothes for any age, from babies to teenagers. These kids need sweaters and coats, too.

You may already have activity uniforms that your kids aren’t using – things like Girl Scout blouses, Boy Scout shirts, basketball shorts, football pads and pants, baseball pants. With our donation, which will be presented at the YWCA Luncheon on April 17, the Transitional Living Center can buy the special team jersey or shirts needed so these kids won’t be prevented from taking part because they didn’t have the right uniform.

The collection campaign brings a win-win situation: you get a closet organized for spring and the TLC gets 1,300 items of clothing and $1,300 for children’s after-school program uniforms!

A Cutting Edge Trend That Cuts Edges – Literally

White cotton open weave dress by Yigal Azrouel

White cotton open weave dress by Yigal Azrouel

Technology influences many aspects of our world, and fashion is no exception.

It’s no accident that a major 2014 fashion trend is technology based. It is a trend that is likeable, crisp, interesting, and works in a myriad of bright or neutral colors. It works in tops, skirts, dresses, jackets, and accessories.

What is this versatile trend? Laser cut fabrics and materials. Today’s advanced laser cutting machines can slice the cleanest of edges on virtually everything from silk to fur, and turn out consistent patterns at an incredible speed.

Laser cuts create intricate tactile masterpieces of interesting textures. We are seeing laser cut leather jackets, laser cut cotton dresses, and trendy laser cut booties. It’s all about the cut-outs this year. Closely related trends include perforated fabrics, mesh, open weaves, or cutaway styles.

Once laser cutting techniques were limited to haute couture brands whose delicate laces and intricate leathers were painstakingly created by craftsmen.  Now, due to technological advances, laser cutting is more affordable and practical for a variety of higher end and even mainstream manufacturers. The results are intriguing – just check out how well this trend works for apparel, accessories and shoes!

P.S. Next week, we’ll look at another technology driven fashion trend…

 

 

Dressing for the decades: What to wear at gala

Elegance in Navy

Elegance in Navy

It’s almost time for one of the major fixtures on our community’s fall social and philanthropic calendar: the Annual Friends of FEMAP Gala.

As many locals here know, FEMAP (Federacion Mexicana de Empresas y Asociaciones Privadas) is a nongovernmental nonprofit organization serving future and expectant mothers in Ciudad Juárez. FEMAP founder Guadalupe Arizpe De la Vega wanted to make family planning and prenatal care accessible to women living in poverty and has worked side-by-side with many El Pasoans, including longtime leaders Adair Margo, Mary Ann Dodson, and Dr. Jack Heydemann, to make this goal a reality.

What started out as a two-room clinic named Clinica de la Familia became the beloved Hospital de la Familia, where thousands of babies have been born since 1976. I have been a serious supporter of FEMAP since I visited that hospital in Juarez years ago. I was amazed at the medical services provided with such limited resources.

Today FEMAP has two full-service inpatient hospitals, a nursing school, community-based health programs helping children and teenagers develop emotionally and physically, and a micro-finance program. It’s a good cause and hundreds of people from both sides of the Border are expected to attend the benefit ball at the Judson Williams Civic Center this Friday, September 20.

Anna Aleman, executive director of the FEMAP Foundation, tells me that this year’s theme is “Decades: 1973-2013” to celebrate FEMAP’s four decades of service and the Foundation’s two decades of fundraising.

In 1973, when Guadalupe founded FEMAP, disco was king and everyone was doing the Hustle under mirror balls and strobe lights. So for this anniversary year, the gala’s entertainment will start with ‘70s disco tunes and work its way up through hits of the past to the present, while celebrating each decade of the organization’s milestones.

So, naturally, women are asking me how they should dress for this themed party but still be elegant and stylish. Good question! Here are some thoughts on the questions I’m hearing:

  •  Length? Either cocktail length or long ball gowns are appropriate. Both are in fashion. Choose the length that makes you feel the most fabulous.
  • Color? Navy blue is by far the most up-to-date color for evening wear this year. It is so trite to say it’s the new black.  Ok I won’t say it.  In addition to navy, burgundy and teal are great evening colors.
  • Details? One of this season’s top trends is the return of lace and illusion – sheer fabrics to cover a little but still tease.
  • Jewelry? Less jewels on the dress itself – not so much in sequins or beading.  More drama in colored stone necklaces, earrings and bracelets. Think sapphire or blue topaz

I hear that some tickets are still available for the gala! Call 544-4151 or visit www.femap.org