We had an unusually fun and amazing event take place at Tres Mariposas last week.Let me start by sharing some insights into the apparel buying cycle. Like other fashion retailers, we go to different markets for different lines. Normally, we buy high-end and European lines the furthest in advance and in New York.
These designers do not take their lines to the regional markets like Dallas or Los Angeles. And the more premium the fabrics and construction, the longer lead time is needed. The high level of quality means these are not fast-fashion productions.
Every February, we shop Escada, the famous German luxury collection. This February, however, the collection was not in their New York showroom due to unusual circumstances.
Happily, Escada offered to bring the entire fall 2015 collection to El Paso so we could see it all here, right in our own store. “We will just bring the showroom to you,” declared Rebecca Evans of Escada. What a fabulous idea!
And what an unforgettable sight it was to see all the beautiful dresses, tops, jackets, skirts and pants in all their glory, right here in El Paso. Unlike our typical New York showroom experience, we had the luxury of more time to get to know the collection – and we got to hear reactions and recommendations from all our staff and even a few customers.
I have a special affinity for Escada. The brand was founded in 1978, the same year I came to Tres Mariposas. A few years later, an Escada outfit – a peasant-influenced skirt and blouse – was my first-ever luxury apparel purchase.
I felt on top of the world when I wore it. The fabric was divine. The fit was perfect. The workmanship was flawless. There really is a significant difference in luxury apparel; I felt elevated and special.
Escada had interesting beginnings. Margaretha Ley, a model and designer, and her husband, Wolfgang Ley, were on holiday in Spain when they bet on a winning Irish racehorse named Escada. The winnings became the seed money for Escada the brand.
Miranda Kerr in Escada
Margaretha’s distinctive creations with their unusual combinations of colors and patterns soon stood out in the fashion world. Escada became Germany’s leading luxury fashion brand and a leading player in the global luxury clothing market. North America became a strong market, in part because of American women’s love of color. Today Escada is a go-to brand for celebrities and many of America’s best-dressed, most stylish women.
Rebecca Evans (Escada) and Bobbie Baldridge (Tres Mariposas)
Having the complete Escada line at Tres Mariposas for our buyers to make their selections was such a treat. We had a great time – too bad we can’t always get a major fashion design house to come to us!