The Meaning of Jewelry

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Having a fine jewelry store inside Tres Mariposas has been an amazing experience. The pieces are so gorgeous and it’s been wonderful to see customers admiring them and studying their details. It’s interesting — as I become more involved in fine jewelry, I am also becoming more aware of the deep significance jewelry holds for people.

Archeologists have discovered jewelry pieces dating back 75,000 years; its appeal is universal through virtually all cultures and eras. Jewelry has been worn for decoration and fashion, but also for its perceived qualities of power, protection, and even magical effects.

Women seem innately attracted to the adornment factor of necklaces, bracelets, and earrings. The right jewelry can bolster a woman’s confidence and bring out her beauty. It can pull together an outfit and make a special occasion absolutely dazzling. But women also love jewelry for its connections to others and for the stories behind the jewelry.

Flori Trudeau is a new Tres Mariposas associate and long-time jewelry industry veteran. We love to hear her talk about the jewelry – she is full of great stories about the gemstones and different designers.

“Every designer has his or her own story,” she says. “They all have different sources of inspiration and motivation. For instance, John Hardy was an American designer who moved to Bali for his inspiration. Now his pieces are made by Bali natives.”

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Hardy has one line called the Naga Collection which features a dragon motif. Flori says that the dragon plays an important role in the people’s folklore. The legend is that a dragon lives on the top of a mountain, but he is in love with a pearl at the bottom of a lake. He visits the pearl underwater and when he flies back up to the mountain top, the water on his wings drips down to water the rice fields.

For the natives, the dragon is a symbol of love, good luck, protection, and prosperity. For some women, it’s empowering and comforting to think that the beautiful dragon on their wrists can attract all these good things. In any case, it’s a lovely story – and all of us can do with more love and good luck in our lives!

Of course, certain pieces of jewelry carry their own stories. You remember where you were and the story behind the occasion when a loved one gave you a special bracelet, ring, or necklace. Each of those pieces carried a silent message of “you are so, so important to me” or “you really deserve this” or a clear and definitive message of everlasting love.

Jewelry treasures that are passed down from generation to generation carry stories of memorable women and moments in time. Jewelry pieces that women buy themselves come with their own stories: “I survived my first year of teaching,” “I passed the bar,” or “I got a raise!”

As valuable as these pieces are – with all their diamonds and colored gems, pearls and stones of all kinds, set in platinum, gold, or silver – part of their value comes from the stories behind them and what the pieces mean. Think about one of your favorite pieces of jewelry – what is its story?

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New season, new surroundings, new venture!

This coming week brings a special business milestone for me: a new store within our store. Any small-business owner – or large business owner, for that matter – can relate when I say it’s both exciting and a little un-nerving when you dream of something new and you watch it come to fruition.

To back up, earlier this year, after a lot of thought, I decided to move forward with a business expansion opportunity: a fine jewelry boutique. It was a natural progression for our mission to dress women on the Border in style from head to toe.

Tres Mariposas has been under construction much of this summer to build this new boutique within our store’s footprint and it’s finally coming together. We’ve torn up our store and are putting in designer display areas to create an amazing fine jewelry environment for customers.  We’ve debated about perfect lighting, about interesting wall textures, about just-right pieces to go in the cases.

However, as I write this, I confess I am a tad nervous about whether everything will be finished in time for our grand opening this Wednesday!  But hey, if you don’t plan a party or special event, you’ll never get finished, right?

The building project is only a part of the picture, though. The key components: people and product. My to-do list is long, but I can check these off with pleasure:

  • We hired Carmen and Flori, two fabulous associates with serious fine jewelry expertise and experience.  They have integrated seamlessly into our retail environment that emphasizes teamwork.
  • We went to the world’s largest jewelry market/show in Las Vegas in June, and carefully selected top designers to carry.  In every industry with designer lines, you can’t just pick what you want and buy it.  The vendor decides if you are      “worthy enough to carry their product.” You see all kinds of jockeying for different designers in the prestige jewelry world.  We are thrilled to be launching with some really gorgeous jewelry from Ivanka Trump, Yvel, Carrera & Carrera, and Cassis, in addition to best-selling lines from Ippolita, Jude Frances, and others that we already carry.

Needless to say I have robbed my “Retirement Piggy Bank” to invest dollars in personnel, boutique build-out and expensive inventory, but I’ve never been one to stick to the status quo when an exciting new opportunity presents itself.

We’re in the countdown now. We’ve got jewelry trunk shows for four days and lots of festivities from September 11 -14. Drop in and see what it can look like when you dream of new changes – and your dreams come true!

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