The Mother of Invention: El Pasoan creates fashion line

We have all had the experience of wanting or needing something that seems like it would be the easiest thing in the world to find. We go looking. Nowhere to be found. And we say to ourselves, “I can’t believe no one’s making that. Crazy.”

Most of us let it go at that.

Amy Robison Graham, daughter of well-known El Paso business leaders and philanthropists Kirk and Judy Robison, didn’t let it go at that.

Designer: Amy Robison Graham

Designer: Amy Robison Graham

Amy is an energetic, vivacious, get-it-done kind of girl. After over 20 years in high-level sales and marketing roles for major corporations, this Dallas resident and mother of four decided to pursue her own business that reflects her love of fashion.

Amy told me that even though there are a million t-shirts out there on the market, she was frustrated at not being able to find the perfect t-shirt. All she wanted was a good quality t-shirt that was both flattering and comfortable. How hard could that be? When she checked around, she wasn’t the only woman with this frustration.

Left to right: Kirk Robison (Amy's Father), Amy Robison Graham,  John Graham (Amy's Husband)

Left to right: Kirk Robison (Amy’s Father), Amy Robison Graham, John Graham (Amy’s Husband)

Amy and Mother, Judy Robison

Amy and Mother, Judy Robison

So Amy started researching women’s clothing, fabric, fit and comfort, particularly with the ideal t-shirt in mind. Her work has paid off: this fall she launched a great line of t-shirts under the name of Southcott Threads, named in honor of her mother-in-law’s maiden name.

She didn’t just set out to make a great t-shirt for women just like her. After exhaustive research, Amy selected four fit models who had four distinct body shapes. She then experimented with the most flattering style for each shape. I love how she names the shapes with different cuts of diamonds: Emerald (slender and busty), Oval (curvy and voluptuous), Trillion (narrow shoulders and bigger booties), and Asscher (small frame and well-proportioned).

On Amy’s spring 2016 style sheet, you can tell which of the 16 t-shirt styles was designed for which body shape by the accompanying symbol for that type of diamond. For instance, an emerald appears next to a pretty v-neck and a sleeveless open neck tank and the triangular shaped diamond is next to an A-line scoop-neck. Sizes come in 0, 1, 2, 3, and 4.

Finding the right fabric was critical. After much exploration she selected a fabric of environmentally friendly bamboo with cotton and a touch of spandex. The result is a line of luxury t-shirts that fit well, are comfortable, not clingy, not see-through, and made from great quality fabric. And the neutral colors – white, black, grey, navy, and tan – are just what we all need in our wardrobes.

What could be a better way to introduce a new line of t-shirts to El Paso than a t-party? Whether you remember Amy from her years growing up here or you have also longed for a t-shirt that looks good and fits well, stop by Tres Mariposas on Tuesday, November 10, between 10:00am and 5:00pm – and have a cup of tea at our t-party!

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